How Custom Patches Are Made

A Step-by-Step Guide from Canada’s Patch Experts

At E-Patches & Crests, we’ve helped thousands of Canadians design custom patches that showcase identity, achievement, and self-expression. Here’s a quick overview of how we bring your patch idea to life, from concept to delivery.

What is a Custom Patch?

A custom patch is a personalized design made using embroidery, woven threads, or printed materials. Patches can be sewn, ironed on, or stuck to almost anything, making them perfect for uniforms, clubs, events, or branding.

Our Patch-Making Process

Sketch of your patch

1. Think of A Patch Idea

You send us your artwork or ideas, and we help you fine-tune it into a patch-ready design. Fill out our quote form to get started.  Embroidered, woven, or printed, we’ll help you choose the best type for your design’s detail level and use case. 

Sketch of your patch

2. Approve the Proof

Our talented designers will create a visual mock-up for you to approve, with options to make changes before production begins. We will email you a design proof to ensure your complete satisfaction. 

Sketch of your patch

3. Get Your Custom Patch

For new designs or complex patches, we can send you a real-life stitched sample.  Once approved, your patch goes into production. Your finished patches are packed and shipped to you, typically within 2 weeks, ready to use or share. We also offer a white label service for deliveries.


Minimum Quantity
25 Pieces

Questions? Call
1-877-335-8904

Types of Patches We Offer

A patch is made up of twill, stitching and a border. We use top-quality materials for durability and visual impact.

The diagram shows width and height and where twill and stitching are located.
The example patch shown has a laser cut - stitched border.

When placing your order please indicate the width of the patch you are looking to create. To determine the overall size of the patch, add the width and height together and divide the total by 2. For example: 4.5" wide x 1.5" high equals 6" and divided by two equals 3" for the overall size. EPC Tip: Minimum text size will be 18 pts when stitched.

Types of Custom Patches

  • Embroidered Patches – Classic look with raised thread texture

  • Woven Patches – Fine detail with a smooth surface

  • Printed Patches – Full-colour printing on fabric

  • Chenille, Leather & More – Ask us for specialty options!

The backing is what's on the other side of the crest when you turn it over. We offer five different types you can choose from to make your custom patch perfect. You can even choose no backing at all! No backing is where the threads show through and are not covered by any type of material.

The standard backing is plastic as it gives the crest stability; however, alternative backings are available at an extra cost. Find more information in our article on choosing the right backing.

Learn more about attaching patches by reading our iron-on instructions.

Here Are The Different Backings We Offer

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    Peel and Stick Backing

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    Standard, Plastic Backing

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    Heat Seal Backing

Two different Hook and Loop backings overlapping each other.

Two different Hook and Loop backings overlapping each other.

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Hook and Loop

For Hook and Loop backing, we offer a choice of hook or loop for a Hook and Loop backing. You may choose both, but an additional charge will apply.

Hook Side is the "loop, grabby, stiff" side, and loop is "softer and fuzzy".

Embroidery Coverage

Embroidery coverage plays a big role in the look and cost of your custom patch. This refers to the proportion of the patch surface that is stitched with thread versus the amount of the background fabric (called twill) that shows through.

A patch with 50% coverage has more visible twill, giving it a lighter, more economical finish. As coverage increases to 75% or 100%, more thread is used to fill the design, resulting in a richer, more vibrant appearance.

Full coverage (100% embroidery) offers a premium, high-end look with lush detail and texture. It’s perfect for patches that need to make a bold impression or include intricate designs. While higher coverage may cost a little more, the elevated visual impact and craftsmanship are worth it.

  • Won-Tolla custom embroidered patch

    40% embroidery coverage

  • Operation Groundswell custom embroidered patch

    50% embroidery coverage

  • Lakeview Aquatic Consultants Ltd custom embroidered patches 60% embroidery coverage
  • Hike Baccalieu custom embroidered patch

    75% embroidery coverage

  • WeMartians Season 5 2021 custom embroidered patch

    85% embroidery coverage

  • St Johns Hockey 2019 custom embroidered patch

    100% embroidery coverage

Borders

Merrow Borders add a classic, polished finish to your patch. This thick, overlocked stitch is applied after the patch is embroidered and cut, creating a clean, rounded edge that’s both durable and professional-looking. The extra thickness also makes it easier to hand-sew your patch onto garments or accessories.

For an eye-catching twist, we also offer Metallic Merrow Borders, which add a subtle shimmer using metallic threads. This option is perfect for patches that need to stand out or reflect something special, like awards, achievements, or celebration themes.

We also offer Laser Cut – Stitched Borders, ideal for custom shapes. Instead of a rounded edge, this option utilizes precise cutting and edge stitching to follow the unique contours of your design, making it perfect for patches that need a special shape!

We also offer a Laser Cut – No Border option, which skips the stitched edge entirely for an ultra-sleek look. This is ideal for printed patches or woven patches where the fabric won’t fray, allowing your design’s shape to shine without distraction.

Merrow Border

Merrow

Laser Cut Border

Laser Cut - Stitched

 

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Thread Colours & Types

All custom order prices include up to 9 regular thread colours. Metallic and Glow In The Dark are offered at an additional cost.

Normal Thread

9 Free Thread Colours

Metallic Thread

Metallic Thread

Glow In The Dark Thread

Glow in the Dark Thread

Custom Crest Templates

We’ve made designing your own custom patch easier than ever with our free downloadable templates! Whether you're working solo or running a design contest, our templates are a great way to kickstart the creative process.

Choose the shape and size that fits your idea. Our template collection gives you a full view of all the possibilities, from classic circles to custom silhouettes. Each template includes space to sketch your design, note your preferred thread and fabric colours, and add important patch details like size and backing.

Once your design is ready, upload the file using our request form, it’s that easy to bring your patch to life! These templates eliminate the guesswork from the process and help clarify your vision from the outset.

Browse All Patch Templates

Why Choose E-Patches & Crests?

Our patches are trusted by camps, businesses, and clubs across Canada. We produce high quality, professionally designed custom patches and crests. Our team has over 20 years of experience making products for customers around the world. Whether you need a specific design for your camp, club, or for any other reason, you can count on us to create a patch you can be proud to share.

  • Proudly Canadian & based in Alberta
  • Fast turnarounds & rush options available
  • Expert support at every step
  • No setup fees on most orders
  • Trusted by camps, clubs & businesses since 2005

Let’s make a patch you’ll be proud to wear!

Ready To Order? Here's How

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Disclosure: E-Patches & Crests assumes that its customers have the rights for usage on all trademarked and/or copyrighted logos and designs sent to us for reproduction. We will assume no liability in any trademark or copyright infringement disputes.
E-Patches & Crests is a private enterprise not affiliated with Girl Guides of Canada.
This site is not sponsored, endorsed or approved by Girl Guides of Canada or any Provincial Council.
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